Leveraging First Adopter Advantage with Meta Newly Launched Threads App: Unlocking the Potential of the New Social Media Threads App

Discover how to leverage the first adopter advantage and build momentum for your business with the release of a new social media Threads app. Explore effective strategies to outrank competitors and maximize your brand visibility.


Tanya Kabuya

7/6/20234 min read

Threads App
Threads App

People around the globe, on Thursday, July 6th,2023 woke up to Threads App being rolled out across App Stores. With over 10 million users within its first hours of deployment, we can all agree that Meta has a win so far. But the question now becomes, will it survive or become a has-been like Clubhouse ?

Either way, for entrepreneurs and businesses, this could spell opportunity. Staying ahead of the curve is vital for businesses to succeed. With the recent release of a groundbreaking new social media Threads app, it is crucial to understand how to leverage the first adopter advantage to build momentum for your business. By capitalizing on this opportunity, you can position yourself as a frontrunner in your industry, attract a wider audience, and increase your brand visibility. In this article, we will explore effective strategies that will help you outrank other creators as well as businesses and maximize the potential of this exciting new platform.

What Threads App Got Right?

We all can still remember how when Clubhouse launched in late 2019, Android users were left out in the freezing cold, whereas Apple users were having all the fun. By the time it was launched on Androids, the fuss was starting to die down, and eventually, it disappeared into the background as Android users found it too hard to grow, and eventually, the Clubhouse hype died down.

Looks like Mark knew how to avoid this drama, and ensured that the playing fields were equal, and everyone could join the party at the same time. As more people joined, got excited, and shared, FOMO would catch their network, leading to an influx of more users.

Secondly, the ease of onboarding, makes it a no-brainer. Because Threads is linked to Instagram, you can immediately sign up and create your profile. The familiar UX/UI which is quite similar to Twitter allows you to quickly adopt and use, creating a product that sticks.

Lastly, once all signed up, a badge appears on your Instagram profile that indicates to your followers that you are on Threads. This influences your followers to also check it out. This is definitely a great Product Led Go To Market motion that many startups should look at leveraging

Embracing the Power of Innovation

As an early adopter of the new social media Threads app, you have the unique advantage of being among the first to explore its features and engage with its growing user base. By embracing this opportunity, you position your business as an innovative trendsetter, setting yourself apart from competitors. Here's how you can make the most of this advantage:

1. Create Compelling Content

Captivating content is the cornerstone of any successful online marketing strategy. Leverage Thread's unique features to create engaging posts that resonate with your target audience. You want to incorporate eye-catching visuals, thought-provoking captions, and relevant topics to increase your content's reach and drive user engagement. As of now, it is not yet clear if hashtags work on the platform. The maximum character limit is 500, which does give it an advantage in comparison with its direct rival Twitter

Related Article: How to Create a Sales Content System to Generate Leads and Convert Them into Clients Across Channels

2. Build a Strong Community

The early stages of a social media app are an ideal time to foster a strong community around your brand. Engage with your followers, respond to comments and replies, and initiate conversations to establish meaningful connections. Encourage user-generated content and incentivize active participation to create a vibrant and loyal community. One of the advantages of platforms such as Threads and Twitter is that they can allow you to be less curated, you should embrace that.

3. Collaborate with Influencers

Influencer marketing can be a powerful tool to amplify your brand's reach and credibility. Identify influencers within your niche who have a presence on the Threads app and establish partnerships with them. By leveraging their influence, you can expose your brand to a wider audience and gain valuable endorsements.

Strategies for Maximum Visibility

To outrank other businesses and capitalize on the first-adopter advantage, you must optimize your online presence for maximum visibility. Here are some effective strategies to achieve this:

1. Optimize Your Profile

Craft a compelling and keyword-rich profile that accurately represents your brand. Use relevant keywords in your bio, description, and website link to improve your discoverability for search engines and within the app's search feature. A well-optimized profile will increase your chances of appearing in relevant search results and attracting potential customers.

2. Consistent Posting Schedule

Consistency is key when it comes to building momentum on any social media platform. Develop a strategic posting schedule and stick to it. Regularly share valuable content that aligns with your target audience's interests and preferences. By establishing a consistent presence, you can attract and retain a dedicated following.

3. Audience Demographics

Understanding your audience demographics is crucial for tailoring your content and marketing strategies. Analyze data on age, gender, location, and interests to identify your target audience segments. This information allows you to personalize your messaging and create content that resonates with specific demographics.

4. Referral Traffic

Track the amount of traffic generated from the new social media app to your website or other digital platforms. By analyzing referral traffic, you can measure the effectiveness of your content in driving users to take desired actions, such as visiting your website, making a purchase, or subscribing to your newsletter. Optimize your content to encourage users to click on links and explore further.

Related Article: Building Your Personal Brand On Social Media


The release of a new social media platform such as the Threads app presents an incredible opportunity for businesses to gain a competitive edge and build momentum. By leveraging the first adopter advantage, you can position your brand as a trendsetter and maximize your visibility. Implement the strategies discussed in this article, including creating compelling content, building a strong community, optimizing your profile, and above all,test. Remember, success on the new social media app requires consistent effort, innovation, and a deep understanding of your target audience. Embrace the potential of this exciting platform and unlock new opportunities for your business.

Tanya Kabuya
Tanya Kabuya
About The Contributor

Tanya Kabuya is the founder of Wizz Digital, a South Africa & Nigeria-based marketing strategy consultancy that assists Tech Startups & consulting businesses to grow their audiences, attract clients, and cultivate brand recognition through social media by deploying the Content Marketing Ecosystem Playbook, our proprietary Framework. Find out more

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